Video marketing is huge. Reports say 1 billion hours of video is consumed daily, including marketing videos. It is, therefore, necessary that digital marketers and business owners understand the power of video as a marketing tool.
It is not only Important to learn how to make amazing videos, but it is also necessary to be able to incorporate these videos into your content so as to remain relevant and competitive.
Is Video Marketing for You?
Most marketers think video marketing is time-consuming, requires attention to detail, hard to track, and is a huge commitment. Reports say otherwise. According to Wyzowl, 87% of businesses currently use video as a marketing aid. It is also a powerful lead magnet as 79% of consumers revealed that a brand’s video convinced them to buy a piece of software or app.
Video is the present and future of digital marketing; therefore it is absolutely important that every company and brand employ video as a marketing aid. With video, small things like optimizing your YouTube video thumbnails can make a lot of difference.
- Social Media Loves Video
According to Wyzowl, 48% of people said they are more likely to share video content with friends and family on their favorite social platform than any other type of content.
- Mobile Viewers Love Video
A study by Deloitte revealed that Americans collectively check their smartphones more than 8 billion times a day. In a report by JWPlayer, more than 75% of video viewed worldwide is via a mobile device. This means to cash in on this huge audience, video is the way to go.
- Video Commands Greater Attention
Video is able to capture more attention as it uses both visual and aural stimuli. It dominates static advertisement in capturing greater attention.
What Really is Video Marketing?
Video marketing is simply a form of digital marketing that uses videos to market a brand, product, or service. It is a marketing strategy that incorporates video into the mix. It can come in the form of customer testimonials, explainer videos, videos from live events, corporate training videos, how-to-videos, etc.
Here are Some Interesting Video Marketing Statistics
Video is here is to stay and could well be the future of marketing. The volume of video online is astounding, and this number will only continue to rise as indicated by these statistics:
– According to Hubspot, 81% of businesses use video as a marketing aid. This is an increase from last year’s 63%.
– Google reveals that six out of every ten people would rather watch online videos than television
– Insivia reveals that the consumption of mobile video rises by 100% every year
– Hubspot reports that 78% of people online video every week while 55% watch online video everyday
– According to Alexa, YouTube is the second most popular website in the world, second only to Google
– According to WordStream, 59% of executives reveal that they would prefer to watch a video rather than read text
– Insivia reveals that viewers retain 95% of the message they watch in video compared to a meager 10% when they read text
5 Brands Nailing Video Marketing
Video marketing is currently one of the biggest trends in digital marketing. Reports say including a video on your landing page can increase conversion rate by as much as 80%.
The following brands are currently nailing video marketing;
- Android: Friends Forever
This heartwarming video showing an unlikely pair of animals doing cute things tugs on the heartstrings of many, bringing smiles to their faces. The secret to the video’s success is its simplicity. The video enjoyed more than 24 million YouTube views.
- Microsoft: The Collective Project
In order to promote its OneNote product to a millennial audience, Microsoft created The Collective Project which looks at students working together in order to make the world a better place.
- Always: Like a Girl
Always’ Like a Girl campaign enjoyed over 62 million YouTube views. The video sought to empower young girls to break free of gender stereotypes.
GoPro offers users two free video editing apps for creating and sharing content on smartphone and GoPro devices. Quik, which is the simpler of the two allows users to create a video with minimal effort, while Splice puts the power of a professional desktop editor at users’ fingertips. Although these two apps work great within the ecosystem, you can also find other tools to edit GoPro videos on PC.
While many other companies and brands are just jumping on the video marketing bandwagon, TacoBell has been using video as part of its marketing strategy since 2011, with Facebook chiefly driving 92% of its video views. One of their most popular uploads generated an astounding 49 million views on Facebook, with 21 million in just its first 30 days.
Some Video Editing Tools to Help You Create Great Marketing Videos
You’ll need video editing software to help you create great marketing videos. Following are some really good ones:
This software is one of the easiest video editing tools for creating videos with captions. With Headliner, users can upload videos and the software will automatically transcribe the audio into captions. It also allows users to upload or search for images.
- Clipchamp Create
This software is one of the most generous free online video editing tools. It allows users to create unlimited video projects, gives access to all basic editing tools, and users can export their videos in 480p output resolution without watermark.
GoPro offers users two free video editing apps for creating and sharing content on smartphone and GoPro devices. Quik, which is the simpler of the two allows users to create a video with minimal effort, while Splice puts the power of a professional desktop editor at users’ fingertips.
- Adobe Premiere Clip
Available on both Android and iOS, Adobe Premiere Clip is a mobile video editing app that allows users create videos from selected images or video clips.
This video editor is so comprehensive it gives you a feeling like you are editing video on your desktop. Aside from the usual features such as text, themes, and transitions, there’re also other video editing features such as speed control, ratio/crop, trim/split etc.
Video is not just fun, it is one of the most effective ways to engage customers and create lasting impressions that can aid brand recall at point of purchase.