Effective Strategies for TikTok Follower Growth

TikTok has been the most talked about app for the past three years. Many creators have amassed thousands of followers and millions of views on this platform, helping them build a brand and revenue for themselves. If you wish to join the club of viral creators and gain organic TikTok followers, there are some tricks you need to get familiar with.

Here are seven effective strategies that’ll help you gain TikTok followers and make you a viral creator.

Pick a Niche and Identify Your Target Audience

The first step to attracting a lot of followers is selecting a niche. Having a particular niche inspires creativity and helps the algorithm push out your content to interested users.

After choosing a niche, you need to know who your audience is. Get to know their demographics, what they find entertaining, and the content style they love to engage. This way, you will be able to build loyal followers that’ll help you reach your goal as a creator.

See What Your Competitors Are Doing

Knowing your competition is another effective strategy for growing your TikTok account. You need to know what type of content they post, how often they post it, and the hashtags they use.

To gain more insights, pick at least three brands in your niche and visit their profile. View the posts with the highest engagement and those with the least engagement and see what they did wrong to avoid such mistakes. You can also get some content inspiration from them.

Hop on the Latest Trends

There are so many new trends on TikTok. New sounds to be used, new effects, hashtags, and templates. As a creator, you must stay updated with these trends to improve your visibility on this platform.

To get the latest trends, go to the search bar, and you’ll see some suggestions. When you find a trend, create similar content using the sound, hashtag, or template so you can gain a wider reach.

Be Consistent

TikTok recognizes hard work. You need to post as much as possible to get the algorithm to recognize your account and optimize your audience reach.

Create a content calendar and post at the right time. If you’re wondering when the best time to post is, check your TikTok analytics. Here, you’ll find the time when your target audience is most active and other resourceful details that will help you know your audience better.

Collaborate With Other Creators

Collaboration is one of the most effective ways to grow your audience. Making a video with other creators in your space puts you out there. The audience of other creators gets to know you and get familiar with your work when you collaborate with them.

Promote Your TikTok on Other Social Platforms

Let your friends, family, and followers on other social platforms know that you’re now a content creator on TikTok. You can do this by sharing your profile link on other platforms or simply syncing your contacts so TikTok can recommend your accounts to people you may know.

Monitor Your Performance

TikTok analytics tool makes it easier for you to monitor your performance. Visit the Creator’s tools tab to see what strategy is working and know when to re-strategize.



Growing your TikTok account requires dedication and a ton of trial and error. As long as you’re ready to put in the work and make adjustments when need be, you’ll become a viral creator sooner than you may think.

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