Thinking about taking your tech idea to the next stage? Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
If you’re eager to learn everything there is to know to ensure that your company keeps developing and improving, check out these insightful and motivational books. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
Where The Trade Buys, retailers of printed mugs, have compiled the books that every tech start-up owner should read.
The Industries of the Future
Focused on being one step ahead? This is the book you need. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
The author was once senior advisor for innovation to the former Secretary of State in the US, Hilary Clinton, and as such, his viewpoint is perceptive, learned and unique. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Bold: How to Go Big, Create Wealth and Impact the World
This eye-opening book is split into three, staggering parts that are perfect for new business owners. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
This book gives you access to comments and secrets from business heroes such as Richard Branson before you reach the section that might interest you the most. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Written by the former executive editor of Wired magazine, Kevin Kelly, this book looks at how our tech trends will change over the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Learn about the long-term effects of technology and how they could affect our day-to-day lives. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
How Google Works
Google is one of the most innovative companies on the planet. But how did it all start and how has the firm stayed at the top of the game for so long?
This book was written by Google executives, Eric Schmidt, and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
Networking Like a Pro
The great thing about this novel, written by Ivan R. Misner is that it has been written with start-up entrepreneurs in mind. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
It’s important that tech businesses must reach out if they want to expand in the industry. From making useful contacts to develop your business to implement an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
This is a must-have read for anyone who is just coming into the tech industry. This book, written by Eric Ries, looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
It’s an essential read for any entrepreneur who wants to remain innovative as their company picks up momentum.
Your One Word
If you want to learn from the experts, this book is the one. The author, Evan Carmichael, created and sold his biotech company at just 19 years old — and if you want tips on how to emulate his success, make this title the next on your reading list.
This book is all about encouraging entrepreneurs to take a step back, analyze their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
The Upstarts
Some people to learn from some successful case studies to begin their own journey. If that’s you, try The Upstarts by Brad Stone. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
This book will not only teach you about the successes of others, it will also show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?
Conscious Capitalism
This book, written by Raj Sisodia and CEO of Whole Foods, John Mackey, brings an important point to the table — that capitalism can benefit everyone — employees and the planet as much as shareholders and employers.
New to the business game? Or just new to the tech market? Either way, you need to have solid knowledge of how to treat everyone from your workers to your potential investors to be successful. Referencing several other leading companies — such as UPS, Google, and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
Understandably, being aware of how your business can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.
Read these eye-opening books and start your tech business off on the right foot this year.